星巴克Starbucks Corp. （SBUX） 2013年全球社会责任报告「NASDAQ」.pdf

1、S TAR B UC K S G LO BA L R E SP O NSIB IL ITY RE P O RTGoals and Progress 2013STARBUCKS GLOBAL RESPONSIBILITY REPORT GOALS AND PROGRESS 20131Message from Howard SchultzThis past winter,I traveled with the Starbucks senior leadership team to Hacienda Alsacia in Costa Rica,the first coffee farm that S

2、tarbucks has owned and operated in our history.It was harvest season,and during our first morning each of us was given a basket and led to fields where we picked coffee cherries.In the time it typically takes for an experienced picker to fill a large basket,each of us was lucky if we picked enough c

3、herries to cover the bottom of our own.Participating in the farm work was not only a humbling experience,but it once again reminded me of the extraordinary effort that goes into every bean destined for Starbucks coffee.It was also a time to reflect on our companys responsibility to all the people wh

4、o depend on Starbucks for their livelihood,from the thousands of farmers to the 200,000 partners(employees)who wear the green apron.Caring for peoples well-being is a responsibility that extends beyond our fields and stores to the communities we serve in more than 60 countries.As a company,each year

5、 we try to live up to this responsibility in new and meaningful ways.In 2013,customers and partners around the world contributed more than 630,000 hours of community service in local neighborhoods.We also reached out to 50,000 young people in 16 countries through our Youth Leadership grants,which he

6、lp give young people the tools to become leaders.And when a U.S.government shutdown threatened the economy,we encouraged civility with a petition signed by nearly two million of our customers that urged Americas elected leaders to come together for the collective good.I am especially proud of Starbu