凯捷（Capgemini）：2025年消费品和零售行业消费者行为追踪报告（英文版）（100页）.pdf

1、What matter to todays consumer?2025 consumer behavior tracker for the consumer product and retail industries#GetTheFutureYouWantWhat matters to todays consumer2025 consumer behavior tracker for the consumer product and retail industriesTable of contents2Capgemini Research Institute 2025What matter t

2、o todays consumer?2025 consumer behavior tracker for the consumer product and retail industries04Executive Summary07Who should read this report and why?08Consumer clusters:A new way to categorize buyer behavior12Paths to discovery:How the consumer finds products is changing3Capgemini Research Instit

3、ute 2025What matter to todays consumer?2025 consumer behavior tracker for the consumer product and retail industries50How are people shopping?63The grass is greener:Why consumers are switching brands72Recommendation:Adapt with the consumer83Conclusion84Research methodologyExecutive summary Technolog

4、ical innovation,shifting financial priorities,and increasing sustainability awareness drive the evolution of consumer preferences and purchasing behaviors.This report identifies key trends shaping the consumer landscape.Consumer clusters:A new way to categorize buyer behaviors.We identified five dis

5、tinct behavior clusters based on the sub-themes on which questions were asked in the consumer survey.Each cluster presents unique opportunities for targeted marketing strategies,reflecting their distinct lifestyles and priorities.The Gen Z consumers are present in three different clusters and exhibi

6、t different behaviors.Paths to discovery:How the consumer finds products is changing Gen AI gains traction with the consumerGenerative AI(Gen AI)is transforming shopping experiences,with nearly one in four consumers using generative AI to shop and 68%of consumers prepared to act on its recommendatio