DHL：2023全球在线购物者调查报告全球电子商务客户希望如何购物（英文版）（56页）.pdf

1、GLOBAL?2023HOW THE WORLDS E-COMMERCE CUSTOMERS WANT TO SHOP?2?RegionCountry“Our survey said.”APAC?Europe?LATAM?MENA?North America?SSA?3?4?5?Every part of the world has a distinct attitude to shopping online and cross-border shopping.?6?SSA SHOPPERS WANT FASTER SHIPPING?94%78%90%77%67%?27%CHECK ONLIN

2、E REVIEWS BEFORE BUYINGUSE SMARTPHONES TO SHOPOF SSA SHOPPERS WANT FASTER DELIVERYSHOP ABROAD FOR?BUY CLOTHING AND FOOTWEAR?7?MENA SHOPPERS WANT IT ALL.TOMORROW!?OF MENA SHOPPERS INSIST ON KNOWING THE DELIVERY COMPANY BEFORE MAKING A PURCHASE62%?PURCHASE IF NOT OFFERED THEIR PREFERRED DELIVERY OPTIO

3、N?OF MENA SHOPPERS ONLY BUY FROM SITES OFFERING FREE RETURNS67%OF SHOPPERS IN MENA MAKE?48%?46%SAY ITS VERY IMPORTANT TO HAVE PACKAGES DELIVERED TOMORROW43%OF MENA SHOPPERS HAVE A SUBSCRIPTION SERVICE?8?TECHNOLOGY IS DRIVING THE GROWTH OF?78%OF APAC CUSTOMERS USE SMARTPHONES TO SHOP47%USE WECHAT IN

4、CHINA TO BUY GOODS46%USE A SUBSCRIPTION?42%?66%OF THAI SHOPPERS DONT BUY ABROAD DUE TO LONG DELIVERY TIMES70%OF CHINESE SHOPPERS PURCHASE VIA DOUYIN?37%?9?EUROPEANS HAVE DIVERSE EXPECTATIONS?64%SAY SUSTAINABLE DELIVERIES ARE IMPORTANT?IMPORTANT?A KEY CONSIDERATION TO?60%USE AMAZON AS THEIR PRIMARY M

5、ARKETPLACE49%OF POLISH SHOPPERS WANT?OF EUROPEAN SHOPPERS ARE WORRIED?34%?Read the in-depth 2023 European Online Shopper Survey?10?NORTH AMERICANS PREFER DOMESTIC?89%OF NORTH AMERICAN SHOPPERS USE AMAZON?OF NORTH AMERICANS SAY?BUY OUTSIDE?76%SAY THEY ARE SATISFIED WITH?39%?33%?28%?11?LATAM FAVORS SU

6、STAINABLE,CARED FOR,?CHECK PRODUCT REVIEWS BEFORE BUYING80%SAY SUSTAINABLE DELIVERIES ARE IMPORTANT?87%?OF LATIN AMERICANS HAVE ABANDONED A PURCHASE DUE?27%?12GLOBAL?Read on to discover the results in more detail Global cross-border shopping?13?EUROPENORTH AMERICAAPACLATIN AMERICASUB SAHARAN AFRICAM