PLMA：2024年私有品牌报告对当今商店品牌的统计指南（英文版）（8页）.pdf

1、Store brands rose 4.7%in 2023,setting all-time highs in unit&dollar shares,total annual sales.PLMAs 2024 Private Label ReportA statistical guide to todays store brands Presented by the Private Label Manufacturers AssociationSource:Circana Unify+/PLMA Copyright 2024 PLMA 2Dollar SalesFY 2023FY 2022%C

2、HANGEAll Channels$1,255,085,360,631$1,211,784,018,3393.5%Store Brands$236,277,008,578$226,173,867,2934.7%National Brands$1,018,808,352,053$985,610,151,0463.4%Unit SalesFY 2023FY 2022%CHANGEAll Channels281,111,899,144287,636,594,302-2.3%Store Brands58,129,014,91358,208,236,999-0.1%National Brands 222

3、,982,884,231229,428,357,303-2.8%In both dollar sales and unit sales for all of 2023,store brands far outperformed national brands.As a result,the products were able to increase their market share in both dollars and units,setting record highs.2023 Sales DashboardExecutive SummaryAnother year of reco

4、rd-setting performances for the U.S.store brands industry across all retail segmentsDuring 2023,store brands continued to be the brightest light in grocery food and nonfood.Unit sales were nominally even,off by only 0.1%,compared to national brands which shed 2.8%.Store brand unit share came in at 2

5、0.7%,an improvement of 0.5 points from 2022 and setting a record.Dollar sales rose by 4.7%,compared to a gain of 3.4%for national brands.Store brand dollar share moved up to 18.9%,ahead 0.2 points from 2022,also a new high.Copyright 2024 PLMA A Statistical Guide to Todays Store Brands43In arguably t

6、he most important metric,total store brand dollar sales during 2023 moved ahead to$236.3 billion,an increase of$10.1 billion from the previous year and setting another all-time record,surpassing the former high mark,set last year.Among the ten food and nonfood departments that Circana tracks for PLM