凯捷：大规模动态模块内容创建当更好的市场存在需要个性化的品牌设计（英文版）（10页）.pdf

1、DYNAMIC MODULAR CONTENT CREATION AT SCALEWHEN BROADER MARKET PRESENCE MEETS PERSONALIZED BRANDINGCrafting high-quality content that truly resonates with customers is a challenge.Yet many departments within an organization still needlessly expend valuable time,effort,and resources on creating various

2、 instances of similar content to satisfy different local markets.With the explosive use of generative AI tools these days,it would seem this problem could be easily solved.However,if generative AI is to be used as a reliable,valuable content creation tool allowing an organization to focus more on co

3、ntrolling the consistency and quality of the brand image and messaging a lot more is needed.WHOS INVOLVED?AIMING FOR GLOBAL IMPACT WITH LOCAL EFFICIENCYCommercial content creation is often a collaborative effort between various departments,both within a local market and between central headquarters

4、and geographically positioned divisions:Marketing departments create and execute the overall marketing strategy for the company,including the development of content,which must align with the overall branding and messaging.Creative services produce the visual elements of the content,including images,

5、videos,and other multimedia materials.Product development teams create content to promote new or updated products.Sales teams support the sales process with product demos,presentations,use cases,and more.Public relations agencies build and promote the companys brand and reputation through press rele

6、ases,influencer relations,and media kits.eCommerce teams create content that drives digital sales and enhances the digital customer experience.EXTERNAL PARTNERS:Media agency services create content for offline usage(e.g.,billboards,TV/radio ads,newspapers).Advertising agencies develop creative conce