Bluebell：2024年亚洲生活方式消费者概况追踪——亚洲各地生活方式消费的驱动因素和趋势（英文版）（27页）.pdf

1、AsiaLifestyle Consumer Profile2024Tracking lifestyle consumption drivers&trends in the worlds most dynamic consumer marketsMarch 2024About this studyThis study is the fourth volume of Bluebell Groups Asia Lifestyle Consumer Profile.Based on an Asia-wide survey covering 1,750 premium lifestyle consum

2、ers across 6 markets,we present insights into the evolving sentiments and trends shaping consumption across premium and luxury segments including fashion,accessories&footwear,beauty,fragrance&make-up,active lifestyle and jewellery&watch.This year,our focus is on understanding the concept of value-ho

3、w Asian consumers perceive the value of luxury brands.Motivated by the challenging backdrop of global instability and economic uncertainties,particularly prevalent in some of these markets,our exploration of this theme is further fuelled by the aftermath of the pandemic.These external factors have s

4、parked significant shifts in consumer behaviours and their own values,with noticeable trends towards redefining lifestyles,with an increased emphasis on well being,sports,spirituality,and experiential pursuits.Against this backdrop of shifting values and consumption patterns,our research delves into

5、 several key aspects.We examine how Asian consumers perceive the value proposition of luxury brands,the factors that influence their discovery and decision-making processes,as well as their expectations regarding the luxury brand experience.Consumers surveyedPool:1,750Period:December 2023-January 20

6、24Age range:20-50Lifestyle consumption:EUR 1,200 minimum spending on premium products in the previous 6 months.MarketsHong Kong JapanMainland ChinaSoutheast Asia(Singapore&Malaysia)South KoreaTaiwanSurvey Methodology2The data sheds light on the mindset of consumers towards their future.While markets