Mikmak&Bazaarvoice：2025网红的商业影响力：网红营销支出的量化与优化策略研究报告（英文版）（20页）.pdf

1、xAxel Adida,Chief Digital OfficerWhen 56%of consumers buy a product after seeing an influencer video,itsactually,seriously moving the needle in peoples interest in social validation,gettingadvice from peers,seeing people do applications.Its not purely advertising,itsreporting on experience and thats

2、 a very big shift in opinion forming.From the BRAVECOMMERCE PodcastLISTEN NOWFROM A BRANDBy using trustworthy influencers across a broad setof emerging social media channels,brands canengage shoppers who have grown averse to massmedia advertisements.Shoppable media is critical to a powerful influenc

3、erstrategy.With Where-to-Buy technology and dataanalytics,brands can target and transform the rightinfluencer content into a major sales channel.Byproviding a direct path to purchase for consumers,shoppable media turns digital experiences like socialmedia posts,videos,or QR codes into measurableconv

4、ersion opportunities.Marketers are increasinglyable to collect first-party shopper data and quantifythe ROI of influencer media spend.This ebook provides strategies and examples on howto increase the effectiveness of brand influencermarketing campaigns by adding conversionopportunities and measuring

5、 outcomes.INTRODUCTIONGlobal influencer marketing isprojected to grow to a$24billion industry by the end of2024.Brands of all sizes havebeen using these commercialcollaborations with popularsocial media users for wellover a decade as asupplemental way to reachtargeted groups.Now,faced with audiencef

6、ragmentation across newmedia channels as well as thegrowing shopper preferencefor authentic user-generatedcontent,influencer marketinghas the potential to have aneven larger impact on salesand customer retention.MikMak x Bazaarvoice 2025|The Influencer Impact 204Influence buyers across the sales fun