Quad：2024金融服务营销洞察报告：卓越策略研究（英文版）（11页）.pdf

1、FinServ marketing insightsAn intelligence report for standout strategiesFinance industry intelligence to fuel market success2Looking to the futureIncreased marketing spendCurrent spending trendsWhat consumers thinkRight channel,right messageToday,a range of economic factors are creating striking cha

2、llenges for financial services marketers.Quarter-to-quarter volatility,an uncertain interest rate environment,geopolitical tensions,political turmoil,bank failures,technological and generational change and other factors have placed the industry on edge and affected demand for financial services like

3、 borrowing,refinancing,insurance and investing.In this environment,financial services marketers must figure out the best strategies for attracting and retaining customers.Today,that means building enduring relationships focused on trust rather than transactions.It also requires the ability to pivot

4、as competition and budgets ebb and flow,while enduring greater pressure than ever to deliver results,efficiently.This playbook draws on research conducted with consumers and marketers to provide insights and offer pointers on creating successful financial services marketing.Because the one thing tha

5、t remains crystal clear amid the murky economic outlook is that pulling back on marketing investments in uncertain times leads to loss of share and profits,according to Nielsen and the Boston Consulting Group.All data from Quad Intelligence survey,March 2023,unless otherwise noted.Financial services

6、:Looking to the futureThe one thing that remains crystal clear amid the murky economic outlook is that pulling back on marketing investments in uncertain times leads to loss of share and profits.Finance industry intelligence to fuel market success3Looking to the futureIncreased marketing spendCurren