产品营销联盟&Navattic：2024年交互产品演示状况报告（英文版）（54页）.pdf

1、2024 REPORTState of the Interactive Product Demo2State of the Interactive Product Demo 2024 In partnership with ContentsAbout this report and NavatticKey findingsPart 1:What are interactive demo benchmarks?Part 2:How are top interactive demos different?Part 3:Who uses interactive demos?Part 4:Why sh

2、ould I use interactive demos?Part 5:How can I use interactive demos?Part 6:How do I build successful interactive demos?Part 7:How can I promote my interactive demos?Part 8:Conclusion 356101216223345523State of the Interactive Product Demo 2024 In partnership with IntroductionWelcome to the State of

3、the Interactive Product Demo 2024 report!As you read through this report,youll discover the latest trends,best practices,and innovative technologies shaping this essential marketing channel.From distribution and sharing tactics to the top-performing content you should be using,this report covers eve

4、rything product marketers need to know to develop product demos that engage and convert.With these insights,youll be equipped to create memorable,interactive demos that highlight your products differentiators,align with buyer needs,and showcase value and real-world impact.Leverage the findings to ma

5、ke your product demos a real competitive advantage.The future of product marketing is interactive-lets dive in.Data overview Almost all of the companies analyzed were SaaS(software as a service)companies.A majority of the data points are for the top 1%of our customer interactive demos.Top 1%and 25%w

6、ere determined by our customer interactive demos with the highest traffic and click-through rates.Data collection was a combination of customer data analysis and manually reviewing customer interactive demos.We used our internal data to calculate engagement,completion,and click-through rates.We manu