Heuritech：2024年度时装周关键趋势洞察报告（英文版）（34页）.pdf

1、One Year of InsightsA recap of Heuritechs Top 2024 Reports INDEX123 4 Fashion Week ReportsCustom Insights ReportsFashion FeaturesComing Up NextAndrey ZvyagintsevFashion Week ReportsEach season,we dive into the runways of the biggest fashion capitals to decode the style story of the moment.From mensw

2、ear to womenswear,we spotlight the standout trends and themes shaping whats nextthink of it as your front-row pass to the season ahead.Ralph LaurenCitySpotlightLoeweHow are the main trends from Fashion Weeks distributed in the different fashion capitals?What stands out as the macro trends in Milan o

3、r Paris?Lets look at the bigger picture of what emerged from these collections.Womens FW241Most GrowingColorScarlet1.2.1.JW ANDERSON2.KIKO KOSTADINOV3.ROTATEShare of runway looks with the trend“Red”by capital,over time.+39%vs.FW23The prevalence of shades of red has been notable in recent seasons,evi

4、dent both on the catwalks and across social media platforms.Analysis of historical show data reveals that over the past three seasons,this vivid hue has been featured in at least 5%of runway looks,signifying its significant presence in fashion trends.Graphs depict designers tendency to associate Sca

5、rlet Red predominantly with their fall/winter collections,with London and Milan emerging as capitals particularly inclined to experiment with the color.Whether evoking a grungy,rebellious dynamism or a more alluring,glamorous aesthetic,red remains a captivating choice for designers seeking to make a

6、 statement.Consistent Riser+8%Fall 2024 vs.2023Growth Next 12 Months +5%Magnitude MEDIUM3.FW24 TrendsStreetstyle Adoption 2Louis VuittonMens FW242.3.1.Rainproof+6%In the past 12 months vs.Previous 12 monthsImpulsed by the Streets+5%In Fall 24 vs.Fall 23Share of looks analysed by capital,on the runwa