产品营销联盟（PMA）：2024年产品营销状况报告：产品营销各阶段执行者洞见（英文版）（48页）.pdf

1、State of Product MarketingPerspectives from practitioners at various stages of their product marketing journey2024 Report2024 Report2State of Product MarketingWelcome to the sixth-yes,you heard that right,sixth-edition of the State of Product Marketing Report.As always,were digging far beyond the su

2、rface to unearth the deep,gritty secrets that drive success at every level from fledgling startups finding their footing to established titans steering the corporate ship.Through a blend of qualitative anecdotes and quantitative data,were bringing you the voices of those who live and breathe product

3、 marketing.From the passionate Associate Product Marketing Managers eager to make their mark,to the visionary VPs of Product Marketing who have weathered every storm,this expos promises to be an eye-opening exploration of the diverse journeys within our industry.Introduction2024 Report3State of Prod

4、uct Marketing4514162227313642Key findingsWho took partHow has product marketing changed since 2023Roles,responsibilities,team infrastructureCompany focus and external collaborationKPIs and budgetingProduct marketing highlights and challengesProduct marketing skills,tools,and career aspirations#1 pro

5、duct marketing top tipsContents2024 Report|State of Product MarketingKey findingsDont have time to read the whole thing?Dont worry,weve got you covered.Nearly 80%of PMMs come from smaller teams(1-5 people).20%of PMMs work at companies with a 1:3 product marketing to product management ratio.Product

6、positioning and messaging continues to hold its position as the top product marketing responsibility.11.9%of product marketers dont track KPIs within their role.A staggering 35.6%of participants dont have a dedicated product marketing budget.65.6%of product marketers are invited to leadership meetin