尼尔森IQ：2024年法国现场消费渠道及酒吧餐馆消费动向报告（12月版）（英文版）（23页）.pdf

1、 2024 Nielsen Consumer LLC.All Rights Reserved.FRANCE ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,December 2024 2024 Nielsen Consumer LLC.All Rights Reserved.2024 Nielsen Consumer LLC.All Rights Reserved.Visitation Rate in December:As the festive season sets in,more consumers are visiting to the On-P

2、remise from November to December for food and drink led occasions.This has led to an increase in consumers going out in the late night and late evening.Compared to last year,December as seen a decrease in visitation particularly for drink led occasions,while food led occasions have risen.Categories

3、Drunk:The most popular drink category in December were hot drinks,as reflective of the colder climate,followed by beer wine and aperitifs.The category which has generated the most excitement continues to be cocktails and its also the category most consumers have tried new drinks in.Prognosis for Jan

4、uary:Despite less consumers planning to go out for food and especially drinks in January,when compared to last year.Two fifths of Gen-Z consumers and one fifth of total French consumers are planning to visit the On-Premise more often then last month.Julien VeyronSUMMARYWinter,and particularly the ho

5、liday season,poses a significant challenge for HoReCa establishments.As consumers focus on festive preparations,the short days and cold weather encourage them to favor the comfort of their homes.It is essential to capitalize on seasonal offers,cozy spaces,and high-quality service to create an experi

6、ence that motivates customers to venture out.Client Solutions Director EMEAJ“2024 Nielsen Consumer LLC.All Rights Reserved.CGAS MONTHLY CONSUMER PULSEThis monthlyOn-PremiseConsumer Pulse report is intended to capture consumers consumption patterns and how they fluctuate in the transition period from