尼尔森IQ：2024年德国现场消费渠道及酒吧餐馆消费动向报告（12月版）（英文版）（26页）.pdf

1、 2024 Nielsen Consumer LLC.All Rights Reserved.GERMANY ON PREMISE CONSUMER PULSE REPORTCGA by NIQ,December 2024 2025 Nielsen Consumer LLC.All Rights Reserved.Confidential and proprietary2Our CGA expert team is in Germany from the 4th 7th February 2025.Please get in touch to set up a meetingMeet the

2、team behind the dataGeorge ArgyropoulosManaging Director-EMEAAlexLaughlandProduct Strategy DirectorBilalKaddouriClient Solutions DirectorUlrike FaberLead of Category/Industry SalesMiriam StirnimannCustomer Success and Insight Manager3 2023 Nielsen Consumer LLC.All Rights Reserved.Visitation Rate in

3、December:Food-related outings have maintained a stable position both month-on-month and year-on-year.In contrast,drink-related outings have experienced a slight decline over both periods.Daily On Premise visitation remains stable compared to December 2023,while weekly visitation has seen a significa

4、nt decline.Categories Drunk:Although beer remains the most popular category consumed On Premise,it is not only losing penetration but also its perception as a value-for-money option,which has declined throughout the quarter.Energy drinks appear to be the biggest winner this month,with a+4pp gain com

5、pared to last December,a trend driven by GenZ.Prognosis:Although consumers maintain a positive outlook regarding visitation,the decline observed throughout the year continues.This suggests that despite favourable sentiment,external factors are contributing to a sustained decrease in visitation rates

6、,highlighting a disconnect between consumer mindset and actual behaviour.Miriam StirnimannSUMMARYThe perception of beer as a value-for-money option has declined in the fourth quarter,allowing cocktails to be seen as offering the best value.This shift highlights that value perception is influenced mo