产品营销联盟（PMA）：2024年产品营销领导力状况报告（英文版）（82页）.pdf

1、State of Product Marketing Leadership Report 202420242State of Product Marketing Leadership ReportIntroductionKey findingsWho took partSection 1:Role,company stage,and team structureSection 2:Responsibilities,career progression,and recruitmentSection 3:Revenue and analyst relationsSection 4:Brand re

2、presentationSection 5:Competitive intel Section 6:Micro and macro goalsSection 7:Job satisfactionSection 8:Confidence as a product marketing leaderSection 9:What does it take to be a product marketing leader?Conclusion43512243337414954617079Contents20243State of Product Marketing Leadership ReportIn

3、troductionWelcome back to our annual leadership reportOffering an in-depth look at the key aspects of senior product marketing roles.Weve covered everything from strategy and team management to career progression,organizational structure,and hiring practices.Building on last years success,weve refin

4、ed our approach to provide more valuable insights.Weve revisited crucial topics like job satisfaction,leadership confidence,and the traits of exceptional product marketing leaders.This years State of Product Marketing Leadership report features improved questions,year-over-year comparisons,and exper

5、t advice from seasoned product marketing professionals across the globe.Join us as we explore the 2024 landscape of product marketing leadership,offering you a comprehensive guide to confidently and successfully navigate this field.Welcome back to our annual leadership report2024|State of Product Ma

6、rketing Leadership Report4Summary of findingsNot got time to read the whole report?Here are the key takeaways from this years State of Product Marketing Leadership report:Product-first company cultures have significantly increased from 38.5%in 2023 to 47.2%in 2024.Sales enablement as a primary respo