转危为机：印度打印机及耗材市场的定价、制造以及出口.pdf

1、SwapanSwapan RoyRoyThe grand opportunity The grand opportunity that is India by that is India by Collaboration Opportunities for Foreign Companies Collaboration Opportunities for Foreign Companies to to Manufacture in Manufacture in the Indian Imaging Industrythe Indian Imaging Industry Current Mark

2、et Size of Imaging Consumables:$600$600 millionmillionProjected Value by 2028:$1 billion Expected Growth Rate:5%5%CAGRCAGRIndian Imaging Market OverviewIndian Imaging Market OverviewMarket Insights:Market Insights:High Cost of OEM Cartridges Increasing Printer Usage and Consumption of Compatibles Go

3、vernment Emphasis on Made in India Products High expected growth rate High expected growth rate in tier two and tier three markets in tier two and tier three markets(5000 towns)(5000 towns)&in&in Urban Urban IndiaIndia Continued habit of using and keeping hard copies.Significant growth of SOHO(Small

4、 office home office)Significant growth of SOHO(Small office home office)-where where one printer is a must.one printer is a must.Demand Drivers for Made in India Demand Drivers for Made in India Factors Driving Demand:Favorable Economic Favorable Economic Factors Supporting Factors Supporting Demand

5、 in IndiaDemand in India Purchasing Power Parity:$1414.5 5 trilliontrillion Current Size of Indian Economy:(Nominal)GDP$4 4 trilliontrillionFuture Economic OutlookFuture Economic OutlookGrowth Projections:Growth Projections:Annual Growth Rate:6 6.5 5%-7 7%for the next two decades 3rd Largest Economy

6、 by 2028:$5 5 trilliontrillionDemographic Drivers (Why India market is growing)(Why India market is growing)DemographicDemographic InsightsInsights:Penetration of PCs in India is still very low and a lot to happen Hence expected Increase in Printer and Consumable Usage India cont