Ascend2：2024数据驱动营销趋势研究报告（英文版）（14页）.pdf

1、Research Series Conducted in Partnership with Leading Providers of Marketing Technology and Digital Marketing Agency Services.DATA-DRIVEN MARKETING TRENDS Research Created for Marketers20243.Methodology and Participants4.Introduction5.Success of Data-Driven Strategy6.Data-Driven Marketing Efgectiven

2、ess7.Greatest Challenges of Data-Driven Marketing8.Tools and Technology9.Extent of Use of AI in Data-Driven Marketing10.Use of AI in Data-Driven Programs11.Data Integration From Multiple Channels12.Data Sources13.About Ascend2 ResearchIN THIS REPORT.HOW TO USE THIS REPORT:TIP#1:ENGAGE YOUR AUDIENCE

3、by turning the charts and insights into your own content.TIP#2:DISCOVER STRATEGIES,TACTICS AND TRENDS that are working for fellow marketers.TIP#3:IMPROVE YOUR OWN STRATEGY by using data that is relevant to your business.This Survey Summary Report is part of a series conducted in partnership with our

4、 participating Research Partners.Please feel free to adapt,copy,distribute and transmit this work.However,you must attribute the work as produced by Ascend2 and its Research Partners,but not in any way that suggests that they endorse you or your use of the work.When you share this content,please pro

5、vide a link back to Put this content To good use!3Ascend2 benchmarks the performance of marketing strategies,tactics and the technology that drives them with a standardized online questionnaire and a proprietary 3-Minute Survey format.This survey was fielded to a panel of marketing professionals and

6、 marketing research subscribers.Primary Marketing ChannelB2B(Business-to-Business)24%B2C(Business-to-Consumer)51%B2B and B2C Equally25%Number of EmployeesMore than 50028%50 to 50032%Fewer than 5040%Primary role in companyOwner/Partner/C-Level36%Vice President/Director/Manager31%Non-Management Profes