SimilarWeb：2024年黑五及假日季消费者购物趋势和行为洞察报告（英文版）（34页）.pdf

1、2024 Holiday Season shopping trends|1Black Friday and the Holiday Season 2024A wrap up of the trends and behaviours seen over the Holiday period in the USDaniel Reid|Senior Insights AnalystJan 20252024 Holiday Season shopping trends|2 Summary Introduction Black Friday Holiday Season Looking ahead to

2、 2025 Appendix:Amazon Top Performers 27 19 12 4 3 28Table of Contents2024 Holiday Season shopping trends|3Summary“The 2024 holiday season highlighted a shift toward smarter,more deliberate shopping as consumers navigated financial pressures.Black Friday proved essential for securing deals on high-va

3、lue products,while holiday gifting emphasized meaningful,more more meaningful and practical purchases.Retailers that combined competitive pricing,personalized offers,and curated product selections succeeded in capturing consumer attention and excelling during the Holiday Season.Looking ahead,using d

4、ata to tailor promotions and embracing omnichannel strategies will be key to thriving in an increasingly value-driven market.”Daniel Reid Senior Insights Analyst2024 Holiday Season shopping trends|4IntroductionHow consumers were feeling in the run up to Black Friday and the Holidays2024 Holiday Seas

5、on shopping trends|5The majority of consumers were in a more precarious financial situation vs last yearMany consumers reported having less money to spend this year.This was an early indication that Holiday visits may have been more subdued vs last year,with shoppers focusing on making the most of t

6、heir limited budgets.These financial concerns meant that even those who would typically enjoy holiday shopping were looking for more frugal ways to celebrate,ensuring financial stability in a time when every dollar counts.As a result,discounts and promotions held the most influence,with a need to be