ResearchInChina：2024年车载支付及ETC市场研究报告（简版）（英文版）（15页）.pdf

1、In-vehicle Payment and ETC MarketResearch Report,2024D Research on in-vehicle payment and ETC:analysis on three major applicationscenarios of in-vehicle paymentIn-vehicle payment refers to users selecting and purchasing goods or services in the car and completing thepayment in vehicles.The applicati

2、on scenarios are mainly divided into three categories:function subscription,in-vehicle shopping,and in-vehicle ETC.Function subscription:Users can purchase function packages such as seat heating,parking assistance,signrecognition,and lane change warning through IVI.In-vehicle shopping:Users purchase

3、 or pay for parking,refueling,charging,car washing,or road/bridge tolls,or purchase items,such as movies,music,games,etc.from the automotive mall via IVI.Automotive ETC:ETC automatically pays highway tolls,parking fees,etc.With the diversification of automotive ecological services,the increase of in

4、-vehicle consumption entrances,and the expanding application scenarios of in-vehicle payment,smart cars are expected to become the nextgeneration of mobile wallets after mobile phones.1.OEMs strengthen the layout of on-demand subscription servicesWith the improvement of vehicle OTA capabilities,the

5、smart car business model has changed from traditionalnew car sales to a combination of hardware+software,and function subscription has become a major part ofthe layout of OEMs.Audi,BMW,Mercedes-Benz,etc.have launched rich subscription packages to expandfunctions in infotainment,ADAS,lighting and oth

6、er On-demand Subscription service Layout of OEM Subscription services have become an important way for OEMsSubscription services have become an important way for OEMs to increase service content and revenue:Audi accelerated the development and launch of on-demand subscription services in 2024.In Mar