YouGov：2025信任还是忧虑：英国消费者对媒体领域生成式AI应用的看法调研报告（英文版）（24页）.pdf

1、G R E A T B R I T A I NExploring consumer sentiment towards the use of generative AI for media content creation.Trust or trepidation?:How Brits feel about generative AI in media/Research RealityGreat Britain:Attitudes to generative AI 21Foreword2Report takeaways3Methodology4How different generations

2、 feel about generative AIContentsGreat Britain:Attitudes to generative AI 3Get in touchExplore our solutionsRun a surveyGenerative AI is rapidly transforming the media landscape,reshaping how content is created,consumed,and trusted.As AI-generated journalism,storytelling,and visual media become more

3、 prevalent,consumer sentiment is evolvingmarked by both concern and optimism.This report explores how audiences perceive AIs role in media,with attitudes varying significantly across generations.Understanding these differences is crucial for brands and media organisations aiming to foster trust and

4、responsible adoption.”Justin MarshallHead of Digital,Media,and Technology,YouGovForewordhttps:/ Britain:Attitudes to generative AI 4Report takeawaysTop trepidationsMore than 6 in 10 Brits(65%)are concerned about misinformation and deep fakes with generative AI.This increases to 74%among Baby Boomers

5、+.News flash:Brits dont trust AI7 in 10 Brits trust news content generated by AI less than news created by humans,and most Brits are uncomfortable with generative AI being used across different news formats.Transparency takeaway 86%of Brits think that explicitly stating when generative AI has been u

6、sed is important,a view that is shared by 75%+of respondents in all 15 markets surveyed.Calls for control70%of Brits do not believe there are enough regulations in place for generative AI,increasing to 74%among the Baby Boomers+generation.Global attitudes to AIPeople in Great Britain are more likely