艾意凯咨询（L.E.K.）：2025年美国鞋服品牌热度指数报告（英文版）（26页）.pdf

1、SPECIAL REPORT2025 US Footwear and Apparel Brand Heat Index2 L.E.K.ConsultingSPECIAL REPORTContentsAbout L.E.K.ConsultingWere L.E.K.Consulting,a global strategy consultancy working with business leaders to seize competitive advantage and amplify growth.Our insights are catalysts that reshape the tra

2、jectory of our clients businesses,uncovering opportunities and empowering them to master their moments of truth.Since 1983,our worldwide practice spanning the Americas,Asia-Pacific and Europe has guided leaders across all industries from global corporations to emerging entrepreneurial businesses and

3、 private equity investors.Looking for more?Visit .L.E.K.Consulting is a registered trademark of L.E.K.Consulting LLC.All other products and brands mentioned in this document are properties of their respective owners.2025 L.E.K.Consulting LLCAbout the Brand Heat Index.3Footwear.5Athletic footwear.6Ca

4、sual footwear.8Outdoor/rugged footwear.10Dress footwear.12Apparel.14Athletic clothing.15Casual clothing.18Outdoor/rugged clothing.20Dress clothing.22Conclusion.24About the Authors.25SPECIAL REPORTAbout the Brand Heat IndexIn todays crowded marketplace,it is harder than ever to make your brand stand

5、out and do so in a durable way.Further,each generation has unique perspectives on the brands they desire and the factors that are most important to them.L.E.K.Consultings fourth annual Brand Heat Index reveals which brands are gaining popularity(i.e.,increasing their“brand heat”)across major product

6、 categories in footwear and apparel.Importantly,our index breaks this down by gender and generational cohort,demonstrating how“heat”differs across consumer segments.The insight provided by the Brand Heat Index is intended to bring a more nuanced view to brand trajectory and what drives it up,which s