Gartner：2025年领导力前瞻：科技行业首席营销官（CMO）的四大战略重点（英文版）（11页）.pdf

1、Leadership Vision for 2025Top 4 Strategic Priorities for Tech CMOs2Gartner for High Tech Follow Us on LinkedIn Become a Client Leadership Vision for 2025Tech chief marketing officers(CMOs)are feeling the pressure.These marketing leaders are responsible for consistently differentiating the organizati

2、ons brand in the market and driving revenue and growth in alignment with business strategy.Effective tech CMOs must approach all these challenges with the mindset of a growth company.A growth company will approach brand investment,organizational structure,skills growth and strategic marketing initia

3、tives in different ways and with different results.Further,these leaders know how to measure success in a way that aligns with business outcomes and highlights the value of their marketing function.As an additional challenge,tech CMOs must utilize generative AI(GenAI)to create efficiencies in proces

4、s.In fact,Gartner estimates GenAI will likely drive new offering cycles every six months(or less).Tech CMOs need to build functions where the organization,strategy and marketing plans can adapt to rapid changes.Use this research to stay ahead,achieve your goals and lead tech marketing success in 202

5、5 and beyond.IntroductionWhat are the major trends affecting tech CMOs?What are tech CMOs top priorities for the year ahead?What actions do tech CMOs and their teams take to succeed?Key questions addressed3Gartner for High Tech Follow Us on LinkedIn Become a Client Leadership Vision for 2025Drive br

6、and awareness and differentiation.Business respect,executive funding,job securityFramework:Tech CMO Priorities and ChallengesBuild an effective and sustainable organization.Create and align GTM strategies to drive growth.Measure and defend marketings impact and value.Deliver on functional and corpor