TGM Research：2024年意大利消费者情绪调研报告（英文版）（23页）.pdf

1、2024TGM CONSUMER SENTIMENT ITALY REPORTSchedule:15th January-22nd January,2024Sample:A representative sample of N=1,014participants residing in Italy,age:18-75Methodology:Internet interviews(CAWI),researchproject was entirely conducted byTGM ResearchAbout TGM Consumer Sentiment Survey in Italy 2024T

2、GM Research has conducted an independent consumersentiment survey to explore and comprehend shifts in customerbehavior within Italy.2Italian Consumer Sentiment:Top 3 Primary Concerns Rising Prices Impact onConsumer BehaviorAnticipated Changes inSpending HabitsDriven by increasing apprehensionsregard

3、ing rising prices,Italians are uneasyabout the escalating costs of various itemsand foresee additional hikes in the coming12 months.As a result,they are consideringscaling back on their future purchases ofproducts and services.Anxiety regarding the increasing expensesof everyday items is particularl

4、y notableamong females,although it is substantialacross various age groups.The anticipationof a sustained upward trend in prices overthe next 12 months is more prevalentamong females and older age groups.In response to these concerns,the majorityof Italian age groups acknowledgedmaking lifestyle adj

5、ustments in the pastthree months.Consequently,there is aconcerted effort to reduce futureexpenditures on products and services,astrategy applicable across diverse gendersand age groups.Amidst the mentioned concerns,it isintriguing that surveyed Italians havesignaled their intent to increase spending

6、on groceries by 28%,simultaneouslyreducing their savings allocation by 38%over the next three months.In contrast,there is a collective intentionamong surveyed Italians to curtailexpenses within the Food and Beveragesector,notably decreasing spending onalcohol,with 59%indicating such a plan.Furthermo