YouGov：2024北欧数字音乐研究报告：使用及消费（英文版）（40页）.pdf

1、Polaris NordicDigital Music in the Nordics May 2024Conducted by Tono,Teosto and KodaLiving Consumer Intelligence|ContentContent3Background and Methodology5Key Findings9Streaming of Music27AI and Music Creation29TV/movie StreamingDigital Music in the Nordics2Digital Music in the NordicsBackground&Met

2、hodology3Background&MethodologyDigital Music in the Nordics4Background and purposePolaris Nordic(a collaboration between the three collecting organizations(Koda,TONO and Teosto)needs knowledge about the use of digital music services in the Nordic region and has conducted a survey in collaboration wi

3、th YouGov.The study has previously been conducted in 2015,2017,2018,2020 and 2022.This report covers the following topics:The market for digital music servicesArtificial intelligence and music creationTV/movie streamingData collection periodThe survey consists of data from the four Nordic countries

4、and was collected from 8th to 22nd of May 2024.Target group and sample sizeThe survey was carried out as a sample among a national representative sample on gender,region,and age(12-65 years old)in Denmark,Norway,Sweden and Finland.The survey was conducted online in the YouGov panels with a total of

5、4000 interviews.Weighting of dataData is weighted on the dimensions gender,age and geography based on an ideal from local statistical agencies in the countries,so that the results are representative of the population in each country.Publication of resultsOn any publication of the results of the surv

6、ey,YouGov must be stated clearly as the source.Prior to the publication of the results of the survey,YouGov must have the opportunity to approve the press release or other use of the results.The purpose is solely to ensure that we can vouch for the use of the results in technical analysis terms.Key