Perkins Coie：2024年扩展现实（XR）报告（第七版）（英文版）（23页）.pdf

1、XR Report2024|SEVENTH EDITION 2Executive SummaryPerkins Coies seventh edition XR Report provides an in-depth analysis of the current and future opportunities and challenges of extended reality(XR).Our report insights are based on a survey of 305 industry insiders,as well as one-hour discussions with

2、 nine prominent executives from the XR field.Despite over a decade of significant investment,a substantial 83%of the 300+industry insider respondents still believe that the XR sector is underfunded.This sentiment persists even as the industry navigates market immaturity,economic challenges,and a shi

3、fting focus towards newer technologies like artificial intelligence(AI).The survey results reveal a decrease in investment in areas like Web3,non-fungible tokens(NFTs),and cryptogaming,with only 18%of respondents indicating current investment in Web3,down from 54%in the previous survey.Conversely,AI

4、 has gained traction,with 59%of respondents actively investing in AI-related XR projects,reflecting a broader shift towards integrating advanced technologies into XR.Optimism remains high for the future with 63%of respondents expecting increased investment in XR compared to the sixth edition of the

5、XR Report.However,the expectations for significant increases are more tempered,with only 4%anticipating a substantial rise in investment.A more positive note is the decreasing perception of financing as a barrier to mass adoption,dropping from 23%in the last survey to 14%in 2024.Despite these gains,

6、significant barriers to mass adoption persist,with 73%of respondents identifying poor user experience as the top challenge.The release of the Apple Vision Pro(AVP),while innovative,has underscored issues such as bulkiness,high costs,and technical glitches,exacerbating concerns around user experience