TGM Research：2024年沙特阿拉伯消费者情绪调研报告（英文版）（26页）.pdf

1、2024TGM CONSUMER SENTIMENT SAUDI ARABIA REPORTSchedule:30th January-02nd February 2024Sample:A representative sample of N=1,007participants residing in Saudi Arabia,age:18-75Methodology:Internet interviews(CAWI),researchproject was entirely conducted byTGM ResearchAbout TGM Consumer Sentiment Survey

2、 in Saudi Arabia 2024TGM Research has conducted an independent consumer sentiment survey toexplore and comprehend shifts in customer behavior within Saudi Arabia.2KSA Consumer Sentiment:Top 3 Primary Concerns Rising Prices Impact onConsumer BehaviorAnticipated Changes inSpending HabitsTop growing co

3、nsumers trends in Saudi Arabia 2024Health&Well-being is the top concern inSaudi Arabia,showing gender and agedifferences.Females express higherconcern(39%)than males(32%),and theyounger age group(18-34)is notably moreuneasy about Health&Wellbeingcompared to older demographics.Financial Security,the

4、second-highestconcern in Saudi Arabia,is prominent inthe middle age group with no notablegender differences.Both male and femalerespondents in this age category shareequal apprehension about their financialstability.Rising Prices,the third concern,variesacross age groups.The 45-54 age bracketleads a

5、t 14%,followed closely by theyounger demographic(18-34)at 13%.Notably,the 35-44 age group showsslightly lower concern at 12%,emphasisingthe pivotal role of age in shapingperceptions of rising prices.The survey highlights a significant concernamong surveyed Saudi Arabians regardingthe escalating cost

6、s of everyday items,with73%expressing apprehension.A substantialmajority(65%)foresees a further increase inprices over the next 12 months.To navigatethis challenge,64%of respondents haveadjusted their lifestyles in the past 3 months,and 57%plan to reduce their futurepurchases of products/services.No