TGM Research：2024年斋月印度尼西亚消费者行为与趋势洞察报告（英文版）（25页）.pdf

1、TGMINDONESIA REPORTRamadan20202424InsightsSchedule:01st February-22nd February,2024Sample:A representative sample of N=2,900participants of surveyed countries,age:18-40+Methodology:Internet interviews(CAWI),research project wasentirely conducted by TGM ResearchAbout TGM Ramadan Insights 2024Welcome

2、to the TGM Ramadan Insights 2024,where we analyze consumerinteractions during this years Ramadan in Indonesia,Egypt,KSA,and UAE.This years study focuses on documenting distinctive pre-Ramadanbehaviors and influences.Through insights gathered from diverse consumersentiments,we aim to provide practica

3、l suggestions for businesses andmarketers to connect effectively during this sacred period.4 countries studied2,900consumers askedCONTENTSRamadan 2024 CelebrationsRamadan 2024 Shopping&Planning2023 and 2024 in retrospect:Howdo people rate their experiences?Ramadan 2024 Spending Trends1-2-3-4-Transpo

4、rtationGiftsCOMMONLY ENGAGED ACTIVITIES surveyed Indonesians celebrateRamadan every year actively99%is the most favored Ramadan DishOpor AyamFirst week of March-Just before Ramadan is the time frame people plan to domost Ramadan shopping for 202401-08M A R C H%ESTIMATED RAMADAN EXPENSES ALLOCATIONof

5、 surveyed people will do majority of theirshopping 36%mostly in stores,some online45%22%17%16%Food&drinksCharityRamadan 2024:Data Pill-IndonesiaEating with my familymembers(at home)98%Visiting friends andfamily in the area85%Ramadan 2024Celebrations199%of surveyedIndonesianscelebrate Ramadanevery ye

6、ar activelyAs the worlds most populous Muslim country,the vast majority of Indonesiansactively observe Ramadan each year.98%94%93%93%93%86%74%Eating with my family members(at home)Visiting friends and family in the areaTravelling to see friends and familyResearching about what to buyShopping(online,