DISQO：2025年广告效果基准报告：基于1650+广告活动的全漏斗、跨平台测量（英文版）（14页）.pdf

1、2025 Advertising Effectiveness BenchmarksThe only full-funnel,cross-platform normative benchmarksBRAND LIFT&OUTCOMES LIFTREPORTMeasuring what mattersEvery ad campaign is an investmentone that should deliver measurable impact.But measuring effectiveness across platforms,channels,creative,and audience

2、 behaviors has never been more complex.Thats where DISQO comes in.Our Brand Lift and Outcomes Lift products provide advertisers with a single-source,deterministic approach to understanding ad impact across platforms.By integrating brand sentiment and real-world digital behaviorsincluding search,site

3、 visits,and e-commerce actionsDISQO offers a full-funnel and cross-platform view of campaign performance.Unlike traditional metrics that rely on siloed,self-reported data,our first-party,identity-based measurement eliminates blind spots,empowering brands to optimize with confidence.This report is de

4、signed to help marketers contextualize their campaign results against industry norms.With insights spanning 17 key lift metrics across awareness,consideration,and conversion,advertisers can benchmark performance against competitors,refine their media strategies,and maximize ROI.H1 2025 Industry Benc

5、hmarks|2DISQOs H1 2025 ad effectiveness benchmarks include:Data from over 1650 campaigns from March 2021 through December 2024Seventeen total metrics,including top-funnel attitudes and bottom-funnel behaviorsFour core business categories and 20 industriesAdvertising success depends on understanding

6、impact across every touchpoint.DISQOs Brand Lift and Outcomes Lift products provide a single-source,identity-based approach to measurementcapturing brand sentiment and digital behaviors across platforms,media partners,and in-market creative.Our deterministic,first-party data eliminates blind spots,g