品牌金融（Brand Finance）：2024年美国品牌价值500强报告（英文版）（56页）.pdf

1、US 500 2024 The annual report on the most valuable and strongest American brands March 2024Brand Finance US 500 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4Laurence Newell,Managing Director,Brand Finance North AmericaRanking Analysis 7Brand Value Ranking(USDm)

2、16Brand Guardian Index 26Embracing Generative AI 32An Interview with Stacy Janiak,Deputy Chief Executive Officer,DeloitteTop 100 US Brand Guardians 35Brand Spotlight 37AMD 38Interview with John Taylor,SVP and Chief Marketing Officer,AMDMethodology 41Our Services 47Our teams have experience across a

3、wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation con

4、sultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands o

5、f the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we h

6、ave helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancy.For business enquiries,please contact:Laurence NewellManaging Director,Brand Finance North AF