Jungle Scout：2024亚马逊健康与家居类目品牌表现研究报告：12大品牌分析（英文版）（18页）.pdf

1、IntroductionSee how 12 brands are performing across Amazons Health&Household;Tools&Home Improvement;and Patio,Lawn&Garden categories.Read on for Jungle Scout Cobalt insights on sales trends,pricing shifts,trending products,and more.Key takeawaysFirst-party sales saw an average 23%year-over-year incr

2、ease in sales across Health&Home related categories,suggesting an increasing consumer preference for products sold directly by brands or manufacturers in this niche.Market dynamics are shifting.Despite economic headwinds,the average sale price across Health&Home categories declined just 4%year-over-

3、year,demonstrating strong pricing resilience in this niche.Quarter-over-quarter,prices rose 6%,reflecting increased consumer demand during summer.Seasonality leads to higher prices.Reviews per product grew 9%year-over-year,with 8 of 12 brands seeing increases(some over 25%).This suggests heightened

4、consumer interest and potentially more effective Amazon Vine and influencer efforts.Consumer engagement is up.Health&HouseholdSales 53%YoY 56%QoQRevenue 69%YoY 100%QoQAverage price 11%YoY 28%QoQMarket Trends:Ranked by total 30-day unit salesTop-Selling ProductsTop 5 Branded Keywords I Last 30 DaysKe

5、ywordSearch trendSearch volumeCliff BarsClif BarsClif protein bars120,77875,46425,712+10%+5%+35%Ranked by 30-day search volumeUnit sales trends across international Amazon marketplacesGLOBAL MARKET SPOTLIGHTUnited KingdomGermanyFrance 14%26%1%Avg.reviews398Market share7%Product Review TrendsYoY tren

6、d 27%YoY trend 1%QoQ trend 22%Market Share TrendsMarket shareTop Competitors 2%3%14%6%YoY trendYoY trendClif Bar Energy Bars 10-Pack(multiple flavors)Sales 275%Clif Bar Peanut Butter Banana Dark Chocolate+Nut Butter Chocolate Chip BarsSales 10%Clif Bar Crunchy Peanut Butter Bars 5-PackSales 10%3Amaz