Placer.ai：2025年消费者行为洞察报告：三大趋势（英文版）（11页）.pdf

1、 Table of Contents Demand for Value and the Perfect Piece 3 Thrift and Off-Price Shopping Appeals to Diverse Audience Segments 3 Consumers Shop a Mix of High-End and Budget Retailers,Balancing Cost and Quality 4 Flexible Consumerism on the Rise 6 Superstores as Quick-Visit Destinations 6 Finding Qui

2、ck Eats Outside of the Quick-Service Category 7 Tapping into Trends Amplifies Brand Success 8 Pop Culture Collabs Drive Customer Engagement 8 Trend-Setting Promotion Drives Visits to Cinemark 9 The 2025 Consumer 11 2025 Placer Labs,Inc.|More insights at placer.ai|2 In todays retail landscape,consume

3、r behavior is influenced by a multitude of factors,directly impacting the success of products and brands.This report explores the latest trends in value perception,shopping behavior,and media consumption that impact which brands consumers are most likely to engage with and how.Demand for Value and t

4、he Perfect Piece In the apparel space,consumers continue to prioritize value and unique merchandise.Thrift and Off-Price Shopping Appeals to Diverse Audience Segments Analysis of visits to various apparel categories reveals a steady increase in the share of visits going to off-price retailers and th

5、rift stores at the expense of traditional apparel chains.And the popularity of off-price chains and thrift stores appears to be widespread across multiple audience segments.Analyzing trade area data with the Experian:Mosaic psychographic dataset reveals a clear preference for second-hand retailers a

6、mong both younger(ages 25-30)and older(51+)consumer segments.Meanwhile,middle-class parents aged 36-45 with teenagers the“Family Union”segment are significantly more likely to shop at off-price apparel stores,highlighting their emphasis on buying new,while saving both time and money.This suggests th