Jungle Scout：2024亚马逊大型促销活动研究报告：Prime会员日&黑五网一数据解析与策略构建（英文版）（34页）.pdf

1、1Amazons Biggest Sales Events 20242Amazons Biggest Sales Events 2024Key takeawaysPrime Day discounts came earlier this year.Across 13 Amazon categories,just 5 experienced their lowest average sale prices during Prime Day,while a majority saw the lowest prices in the days leading up to the event.This

2、 differs greatly from last years Prime Day,where all 13 categories had their lowest prices on the last day of the sale.In 2023,the Big Deal Days event experienced bigger discounts in some cases,doubling from the previous year.The Appliances category saw an average price drop of 20%,up from 10%in 202

3、2,while Beauty&Personal Care saw a 15%reduction,up from 7%the previous year.In 2023,the biggest deals of its weeklong Black Friday and Cyber Monday event generally occurred on the day before each retail holiday,with discounts averaging 13%off on the day before Black Friday and on the day before Cybe

4、r Monday,compared to 5%and 3%on the actual holidays,respectively.When Amazon expands sales events,pricing trends shift accordingly.Discounts are growing for Amazons fall Prime event.00.KEY TAKEAWAYSTable of ContentsCHAPTER 14Prime Day 2024CHAPTER 29Key Selling Events:Historical InsightsCHAPTER 328Ti

5、ps for Brands,Retailers,&Sellers CHAPTER 433About the Report00.INTRODUCTION&TABLE OF CONTENTSIntroductionRetail sales events Amazons Prime Days,Black Friday,and Cyber Monday,more than all others are periods that can shape the overall annual performance of thousands of brands,retailers,and sellers on

6、 Amazon.With the number of paid Prime members estimated to be nearing 200 million in 2024,these periods offer tremendous opportunities for brands,sellers,and retailers that navigate them successfully.When brands run deals during major sales events,Amazon pushes those products onto deal pages filled