易车：越野诉求快速壮大“新老头乐车市”：购车决策洞察报告之越野篇（2025版）(英文版）（27页）.pdf

1、Insights on Car PurchaseDecision Off-Road(2025)TengYi Research InstituteDesire for Off-RoadMeans Bigger“Elderly Fun”Vehicle Market AuthorsDirector/Chief ALijun ZhouIndustry AYing GaoIndustry ABenya ShiOver the past two decades or so,Chinese peoples livelihood improved dramatically and Chinese famili

2、es use of cars on a daily basis has been popularized.That meant that more and more buyers purchased vehicles because they wanted to“go out and have fun,”and many of these buyers had desire to go on long road trips or off-road adventures.Driving along Chinas frontier for a few months and catching a g

3、limpse of all that beauty along the way over thousands of square km of land is a long-cherished wish of many Chinese people;In May and June,a retired veteran cadre in Shanghai on the coast of the East China Sea drives a TANK 500 through the hazy Wuyi Mountains,Nanling and other hilly areas,zooms ont

4、o the Yunnan-Guizhou Plateau,hastily returns to his former educated youth to the countryside location,and drank a bowl of hot Yunnan cross-bridge rice noodles at the home of children of his love who he had the heart to abandon.While Humming“The Moon Represents My Heart”,he traverses through the poth

5、oled Hengduan Mountains and climbed the Qinghai-Tibet Plateau,the roof of the world.While crossing the icy and snowy Kunlun Mountains,he takes a detour to the Galwan Valley and lit a few cigarettes for the young heroes.After crossing a large desert area,he finally sees Tarim River and his old collea

6、gues who had prioritized aiding Xinjiang over marriage and waiting for him for a long time by the oil well.The brothers lit a bonfire,cut the watermelon,and sing old songs until they get tired from which point he continues eastward towards the rising sun.On the Inner Mongolia Plateau,he steps on the