Coresight Research&英特尔：2025年零售技术十大趋势报告（英文版）（21页）.pdf

1、January 6,2025Copyright 2025 Coresight Research.All rights reserved.Retail 2025:10 Trends in Retail TechnologySponsored byExecutive SummaryIn-StoreE-CommerceOperations1.Retail Computing:On the Edge and in the CloudThe center of computing has become decentralized,taking place both in the cloud and on

2、-premisesi.e.,on“the edge”of the networkdriven by an explosion of data,the proliferation of in-store devices and the requirements of computer vision(CV).2.Computer Vision:The In-Store Swiss Army KnifeCV is fundamental to easing friction for consumers and enabling many loss-prevention and inventory-t

3、racking applications.The number of CV applications is likely to increase further in 2025 due to the ubiquity of in-store cameras and the growing number of capabilities and applications powered by AI(artificial intelligence)and CV.3.Mobile Devices Empower Frontline WorkersRetailers face challenges fr

4、om a high turnover rate and growing competition for associates from other sectors.Mobile devices provide one possible solution as these devices help train associates,make them more efficient and assist them in providing better customer service,creating a better work environment.4.The Store:Retail Me

5、dias Final FrontierExpanding retail media into the store presents a large and lucrative opportunity that retailers should consider now in order to stay ahead of the competition.5.Shopping Nirvana:Images,Voice and Natural LanguageCurrently,various technologies for image,voice and natural-language sea

6、rch exist.In 2025,these technologies will be increasingly combined,with AI integration leading to superior customer experiences and more sophisticated and seamless offers.6.Personalization at Scale Could Finally Be HereToday,customer data platforms(CDPs)can identify unknown customers and enhance seg