Cvent：2025年澳大利亚和新西兰活动行业报告（英文版）（36页）.pdf

1、Event IndustryReport 2025Australia and New Zealand Edition2Event Industry Report 2025-Australia and New Zealand EditionTable of ContentsSpeed ReadExecutive ForewordSurvey MethodologyEvent Industry LandscapePlanning and ManagementSpendingTechnologySustainabilityAccessibility3Event Industry Report 202

2、5-Australia and New Zealand EditionSpeed ReadEvent organisers are committed to hosting and investing more in events.This indicates that the event industry in Australia and New Zealand(ANZ)is on a fantastic growth path.Organisations want to invest in event management tech that delivers trustful brand

3、ing,insightful reporting,and great value.Reliable branding means hassle-free events,and powerful reporting is key for showcasing ROI.Plus,with everyone keeping an eye on budgets,competitive pricing is more important than ever.4Event Industry Report 2025-Australia and New Zealand EditionSpeed ReadCre

4、ating brand awareness emerged as the top challenge among event planners and marketers.This reflects organisations continual challenge to differentiate themselves in a competitive landscape and effectively convey their brands unique value proposition.Sustainability and accessibility are becoming key

5、priorities in events.Attendees seek eco-friendly and accessible options,prompting event professionals to integrate sustainable practices and prioritise inclusivity,enhancing the overall experience and broadening their reach.5Event Industry Report 2025-Australia and New Zealand EditionSpeed ReadWhat

6、is Going Up Events being an essential priority Investment in events Focus on sustainability and securityWhat is Going Down Hybrid events Event tech conservatives6Event Industry Report 2025-Australia and New Zealand EditionExecutive ForewordDear Readers,Welcome to the Event Industry Report 2025:Austr