Precision AQ：2024生物医药企业全渠道营销现状报告（英文版）（43页）.pdf

1、R E P O R TTHE STATE OF OMNICHANNELIN BIOPHARMA2024INSIGHTS AND HIGHLIGHTS FROM OUR NAVIGATOR365TMAND MATUROMETERTMRESEARCH2CONFIDENTIAL|Precision AQ,LLC.All rights reserved.THE STATE OF OMNICHANNELIN BIOPHARMA2024HCPLAUNCHBENCHMARKINDUSTRYPAYERTHE STATE OF OMNICHANNELIN BIOPHARMA2024_Navigator365_I

2、ntroduction_HCP_LAUNCHBENCHMARK_INDUSTRY_PAYER_CHANNELS_About us_Contact us2CONFIDENTIAL|Precision AQ,LLC.All rights reserved.Welcome to our latest annual trends report on the state of omnichannel customer engagement in biopharma wehope you enjoy the new look!In this report,we aim to share some of 2

3、024s most interesting insights and trends pulled from our Navigator365 and Maturometer research,to create a unique snapshot of what biopharma and its HCP and Payer audiences have been thinking and doing in the omnichannel space.We look forward to hearing your thoughts!Ruud KooiHCPLAUNCHBENCHMARKINDU

4、STRYPAYERCHANNELSAbout usIntroductionHCP ENGAGEMENTOMNICHANNEL LAUNCH TRENDSBENCHMARK ANALYSISINDUSTRY PERFORMANCEPAYER HIGHLIGHTSCHANNEL METRICSAbout Navigator365TMContact usTHE STATE OF OMNICHANNELIN BIOPHARMA2024EVP,Managing Director Omnichannel SolutionsPrecision AQ The new name for Across Healt

5、h345151823293441433CONFIDENTIAL|Precision AQ,LLC.All rights reserved.THE STATE OF OMNICHANNELIN BIOPHARMA2024HCPLAUNCHBENCHMARKINDUSTRYPAYERTHE STATE OF OMNICHANNELIN BIOPHARMA2024_Navigator365_Introduction_HCP_LAUNCHBENCHMARK_INDUSTRY_PAYER_CHANNELS_About us_Contact us3CONFIDENTIAL|Precision AQ,LLC

6、.All rights reserved.THE STATE OF OMNICHANNELIN BIOPHARMA2024About usAcross Health,along with the entire Precision Value&Health team(of which we have been a part since February 2021),is now unified under one name:Precision AQ.This new brand marks a pivotal moment as it unites Across Health with all