Yelp (YELP) CSR报告「NYSE」.pdf

1、2022ESG REPORTCEO LetterYelp has been a mission-centric company since day one.For our entire existence,our purpose has been to connect people with great local businesses.Like many good origin stories,Yelp started as an invention born out of personal need.I came down with the flu and started searchin

2、g for a local doctor,but there wasnt an easy way to find one who had been vetted by the community by real patients and not just paid advertisements.Phone books didnt cut it.Asking friends or neighbors didnt provide the breadth of perspective and wasnt practical for finding someone quickly.Yelp bridg

3、ed word-of-mouth with a community directory of reliable business information to address real-world experiences for both consumers and local businesses:Providing people an easy way to share their first-hand experiences with the community Elevating small businesses by encouraging people to shop local

4、and leveling the playing field so that the best businesses stand out,even if they dont have marketing resources Giving people access to regularly updated reliable business information in a sustainable way no more stacks of giant printed phone books on the doorstep Creating scalable built-in systems

5、of oversight that,unlike an unmonitored online community page,enable governance and a higher degree of authenticity and fairnessWe didnt call it environmental,social and governance(ESG)when we created Yelp.It was about serving the public and solving a real community need with integrity,and its still

6、 about that.Over the years,our platform has provided us with the opportunity to have a louder voice and advocate for issues we care about from protecting consumer privacy to promoting free and fair competition on the internet,and the right to free speech online.Weve also leveraged Yelp to help busin