欧洲音乐进出口办公室（EMEE）：2024瑞士音乐市场洞察报告（英文版）（38页）.pdf

1、SWITZERLANDMARKET PROFILEAn EMEE Music Market Study2024This report is created as one of the deliverables of the project“Developing EuropeanMusic Export Capacity”.The project is co-funded by the European Commission.Author:Joana Elena Obieta supported by Jean ZuberLanguage and content editor:Virgo Sil

2、lamaa,Alice KattagoEditorial support&designer:Jess PartridgeResearch project coordinators:Virgo Sillamaa(EMEE)and Alice Kattago The report was created between October 2023 and March 2024.The authors and the entire EMEE team express gratitude to all the professionals whowere willing to grant their ti

3、me and expertise,including:Stefan Breitenmoser(MDSMPA),Anya della Croce(MD PETZI),Lorenz Haas(MD IFPI Switzerland),RobbieHacaturyan(artlink,SRF),Claudia Kempf(SUISA),Lukasz Polowczyk(initials LP),SaraSchaer(Movietracks),Erika Weibel(SUISA).CONTENTS1.General Context2.Music Consumption 3.Music Ecosyst

4、em 4.Live Music Sector 5.Recorded Music Sector 6.Publishing and Synch Sector7.References41015182427361.General ContextPopulationZurichGeneveBaselLausanneBern(Swiss Federal Statistical Office)421,878203,856173,863140,202134,794 1.1 Geography and Getting AroundOverall Market and Language RegionsThe nu

5、mbers provided above clearly indicate thatSwitzerland,with its population of 8,8 million,is arelatively small country,resulting in a rather modestmusic market.This is compounded by the fact that Switzerland isdistributed into four main language regions:German(62,3%),French(22,8%),Italian(8,0%)and Ro

6、mansh(0,5%).Musical tastes and target markets can varysignificantly across these regions.For instance,Swiss8 812 759(UN)bands originating from the German-speaking region may prioritise expanding into the Germanmarket before considering audience expansion in the French-speaking part of Switzerland.Ad