M+R：2025年非营利组织电子邮件营销基准报告（英文版）（69页）.pdf

1、1 N E W A N D S E L E C T E D DATALet us go then,you and I,When the evening is spread out against the skyLike a patient etherized upon a table;Let us go,through certain half-deserted streets,The muttering retreatsOf restless nights in one-night cheap hotelsAnd sawdust restaurants with oyster-shells:

2、Streets that follow like a tedious argumentOf insidious intentTo lead you to an overwhelming questionOh,do not ask,“What is it?”Let us go and make our visit.EXCERPT FROM The Love Song of J.Alfred Prufrock T.S.ELIOT/45 Hope is the thing with feathersThat perches in the soul,And sings the tune without

3、 the words,And never stops at all,And sweetest in the gale is heard;And sore must be the stormThat could abash the little birdThat kept so many warm.Ive heard it in the chillest land,And on the strangest sea;Yet,never,in extremity,It asked a crumb of me.Hope is the thing with feathers(254)EMILY DICK

4、INSONPREFACE/67 Hope is the thing with feathers That perches in the soul1PREFACEPREFACEIs it gauche to quote a very famous and lovely poem,and then immediately pivot to quoting yourself?Maybe.“You should know that the whole time,when were talking about numbers,were going to be having feelings.”We sa

5、id that back in our 2021 edition,and if there were an official M+R Benchmarks motto,that would be it.Back then,we were reflecting on the astounding upwelling of support for nonprofits through the first year of the Covid pandemic.The data showed higher revenue numbers;it also revealed compassion,gene

6、rosity,community in a time of isolation.Once again this year,we have so,so much data to share:literally millions of interactions,billions of dollars,so many numbers.We hope this data sheds light on your own program,and helps you find opportunities to advance your cause.We also,the whole time,will be