Moving Walls：2024年数字户外广告（DOOH）终极指南（英文版）（33页）.pdf

1、YOUR ULTIMATE GUIDETO DOOH MEDIAA Publication by Moving WTABLE OF CONTENTS2846Overview-Our World Is In a Flux9111518(The Market)In NumbersRise of PDOOHThe lure of DOOH and PDOOHOOH Media RevenueDOOH +Social MediaDOOH+CTVDOOH+Mobile22DOOH+AI24DOOH+Dynamic ContentDOOH+Sustainability28Trends for 202430

2、1The Asia-Pacific(APAC)region has emerged as a significant player in thedigital out-of-home(DOOH)advertising industry.With its rapideconomic growth,technological advancements,and increasingurbanization,the APAC region has become a hotbed for innovativeadvertising solutions.In this chapter,we will ex

3、plore the currentlandscape of the DOOH industry in the APAC region,backed by relevantstatistics and data.According to a report by Mordor Intelligence,the APAC region is thefastest-growing market for DOOH advertising,accounting for asubstantial share of the global market.In 2020,the market size of DO

4、OHin Asia-Pacific reached$5.91 billion and is projected to reach$9.24 billionby 2025,growing at a CAGR of 9.3%during the forecast period.One of the key drivers behind the growth of DOOH advertising in theAPAC region is the increasing smartphone penetration and internetconnectivity.Statista reveals t

5、hat the number of smartphone users inAPAC is expected to reach over 3 billion by 2021,creating ampleopportunities for advertisers to connect with their target audiencesthrough DOOH channels.OVERVIEW2OUR WORLD IS IN A FLUX2Programmatic DOOH is gaining traction across the APAC region,providing adverti

6、sers with enhanced targeting capabilities and real-timecampaign optimization.Research conducted by Zenith predicts thatprogrammatic DOOH ad spend will account for 25%of total DOOH adexpenditure by 2024.This shift towards programmatically buying andselling DOOH inventory offers advertisers greater fl