Spate：2025年全球美容趋势报告：基于谷歌搜索和TikTok数据（英文版）（32页）.pdf

1、APRIL 2025GLOBAL BEAUTY INSIGHTS:WHATS TRENDING&WHATS AHEAD2Spate highlights the key trends driving growth in the global beauty market based on the Popularity Index,with fragrance and hair products leading the surge.As consumers embrace self-expression and convenience,these categories continue to ex

2、pand,presenting brands with valuable opportunities.Perfume trends are on the rise,with strong predicted growth.While Asian-driven beauty trends like Korean skincare and collagen masks remain popular,emerging trends such as mini perfumes and hair powder are gaining traction.By analyzing the fastest-g

3、rowing trends shaping the beauty industry globally,brands can uncover opportunities across fragrance,hair,skincare,and makeup.Explore the Pop Index or gain deeper insights into the global market by booking a free trial of Spate data today.Thank you,Olivier and Yarden,co-founders of SpateGLOBAL BEAUT

4、Y TRENDS:WHATS HOT&WHATS NEXTWHAT IS THE POPULARITY INDEX?SPATES PROPRIETARY POPULARITY INDEX3The Popularity Index combines data from digital platformscurrently including Google and TikTok to show how popular a category or trend is.For example,looking at the graph on the right,the trend for“Toner”in

5、 the US grew by 41.7%over the past year.The index measures how“Toner”compares to all other beauty trends on these platforms.It adjusts for growth differences on each platform to accurately reflect the increase in popularity.The Popularity Index for“Toner”for US Google Searches&TikTok View in the US.

6、0.0020.00150.0010.00050May 2021Sep 2021Jan202May2022Sep2022Jan2023May2023Sep2023Jan20244Which trends drive the most engagement?How do trends differ on Google vs.TikTok?Whats the overall trend health across platforms?Discover the beauty trends gaining the most traction and shaping consumer preference