尼尔森IQ：2025年法国现场消费渠道及酒吧餐馆消费动向报告（3月版）（英文版）（32页）.pdf

1、 2025 Nielsen Consumer LLC.All Rights Reserved.FRANCE ON PREMISE CONSUMER PULSE REPORTCGA by NielsenIQ,March 2025 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.Visitation Rate in March:Outings for a drink are slightly up compared to February,but still do

2、wn compared to 2024.Consumers continue to favor visits centered around a meal.It is hoped that the arrival of warmer weather will encourage the French to sit on terraces to share a drink.Categories Drunk:One-third of Gen Z consumers say they plan to visit the On Premise more regularly next month,whi

3、le most of consumers expect to maintain their current frequency of outings or even go out more often.Prognosis for April:One-third of Gen Z consumers say they plan to visit cafs,hotels,and restaurants(CHR)more regularly next month,while the majority of consumers expect to maintain their current freq

4、uency of outings or even go out more often.Julien VeyronSUMMARYThe On Premise has always been more than just a place for consumption:its a space for relaxation,enjoyment,and routine.But in recent years,consumers have redefined their expectations.They want more flexibility,more personalization,and ab

5、ove all,a smooth and spontaneous experience.Today,its important to cultivate customer loyalty with a menu that follows trends and an offering that allows everyone to enjoy themselves without breaking the bank.The real challenge lies in simplicity,while still making a lasting impression.As terraces p

6、repare to reopen,spontaneity and the pursuit of pleasurable moments are in the spotlight.Client Solutions Director EMEAJ“Hot Topic(On Premise sentiment):While the On Premise is certainly a place for socializing,for the French it is above all a destination to enjoy experiences that differ from those