尼尔森IQ：2025年韩国现场消费渠道及酒吧餐馆消费动向报告（3月版）（英文版）（32页）.pdf

1、 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.South Korea On Premise Consumer Pulse ReportCGA by NIQ,March 2025 2025 Nielsen Consumer LLC.All Rights Reserved.This monthly On Premise Consumer Pulse report is intended to be a fast-turnaround temperature c

2、heck of the channel and the consumers who visit bars and restaurants in Korea.This study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.In other countries,this monthly check-in has become a staple for beverage suppliers and other businesses in

3、terested in the channel.These monthly updates will help interested parties to stay close to the consumers intentions and behaviours for our beloved On Premise channel.For this March 2025 issue,we surveyed 750 consumers(aged 19+)between 26th 31stFebruary.These consumers were situated across all the K

4、orea regions and must typically visit On Premise venues at least once within a 3-month period.CGAS MONTHLY CONSUMER PULSE 2025 Nielsen Consumer LLC.All Rights Reserved.Beer continues to be consumers“go-to”drinks choice but whisk(e)y and wine see growthFood-led occasions account for an increasing sha

5、re of visits Food-led visits increaseOn Premise visitation has remained high with 91%visiting in the past month.There has been a shift in types of visits with drink-led visits declining(-4pp)and food-led visits increasing(+3pp).While visits during later dayparts have also seen an increase.How can yo

6、u position your brands to be appealing across a range of occasions and dayparts?Slight shift away from beerConsumption of many drinks categories is lower than average,with Beer down by-2pp but still being consumed by almost 3 in 5 On Premise visitors.While whisk(e)y(+2pp)and wine(+3pp)have both incr