Gartner：2025年首席营销官数字智商战略指南：行业领先品牌的三大核心策略（英文版）（22页）.pdf

1、2025 Digital IQ Strategy Guide for CMOsMake the right digital marketing decisions with proven tactics from industry leaders.2Gartner for Marketing Follow Us on LinkedIn Become a Client 2025 Digital IQ Strategy Guide for CMOsChief marketing officers(CMOs)navigating the complexities of todays unpredic

2、table environment face the precarious challenge of meeting ambitious targets around growth with increasingly limited resources.Success hinges on making the right digital marketing investments.Many CMOs rely on tactical guidance and analytics without a true understanding of what industry leaders are

3、doing and why.The best CMOs seek to prioritize the unbiased evaluation of their marketing efforts,measure their performance against industry leaders and integrate proven approaches into their own organizations.Top CMOs make the right investmentsGartners Digital IQ analysis of 1,243 brands across 12

4、industries revealed the top 3%of digital marketing brands the Genius Brands apply three key tactics to exceed their growth objectives:1.Invest in strategic planning capabilities2.Enhance customer understanding3.Create perspective-changing experiencesThe following benchmarks and recommended actions c

5、an help CMOs develop best-in-class strategies,generate executive buy-in and execute with precision.3Gartner for Marketing Follow Us on LinkedIn Become a Client 2025 Digital IQ Strategy Guide for CMOsRanking brands by digital marketing performanceGartner Digital IQ measures a brands digital performan

6、ce across four key dimensions:website,digital marketing channels,social media and path to purchase.The Gartner Digital IQ Index scores this performance and assigns one of five profiles:beginner,novice,average,gifted or genius.This proprietary tool helps CMOs compare their brands performance to indus