Sinch：2025全球互联 区域互通：区域有效沟通渠道应用指南（英文版）（30页）.pdf

1、Connect globally,communicate locallyA guide to leveraging effective communication channels by 2CONNECT GLOBALLY,COMMUNICATE LOCALLYIn this e-book When you have customers all over the world,a single communications strategy isnt going to be effective.While we live in a globalized world where almost ev

2、eryone has access to the same apps,social platforms and technology,each region and even country has its communication preferences.Are you still trying to talk to customers on Facebook Messenger when theyve switched to WhatsApp?Are you focused on email when SMS could be more effective?Are you missing

3、 the benefits of RCS(Rich Communication Services)or two-way conversations with your customers?Its clear that marketing and communications teams need to take a region-specific approach.Instead of using the same tried-and-true channels in every market,you need to know what your regional audiences use

4、and respond best to,so you can reach them effectively.Messaging apps,SMS,RCS,email,and even phone calls there are many options to consider when it comes to customer communications.In this e-book,we break down the most popular communications channels by region,giving you an overview of the most effec

5、tive ways to reach your global customers.About Sinch Sinch gives you a way to engage with customers globally through our Customer Communications Cloud.With an extensive suite of applications and APIs,we can help you connect with customers through a wide range of channels including voice,email,SMS,me

6、ssaging,and more.Its about giving your business the tools to power effective,large-scale communications.Table of contents1.In this e-book .22.Customer communications by the numbers.43.North America.114.Latin America.135.Europe and the UK.156.Northeast Asia.187.Southeast Asia.218.South Asia.239.Middl