品牌金融（Brand Finance）：2024年阿联酋品牌价值50强报告（英文版）（39页）.pdf

1、UAE 50 2024 The annual report on the most valuable and strongest UAE brands April 3 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 5Foreword 6David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 12Brand Value Ranking(USDm)22Brand Spotlights 24ADNOC 26Interview with Alex Bur

2、nett,Chief Communications Officerdu 30Interview with Fahad Al Hassawi,Chief Executive Officere&34Interview with Hatem Dowidar,GCEO,e&Mashreq 40Interview with Ahmed Abdelaal,Group Chief Executive OfficerPureHealth 44Interview with Shaista Asif,Group CEO,PureHealth Methodology 48Our Services 56Our tea

3、ms have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is t

4、he first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical c

5、redibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance

6、.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancy.For business enquiries,please contact:Savio DSouzaSenior DFor med