品牌金融（Brand Finance）：2024年卡塔尔品牌价值10强报告（英文版）（33页）.pdf

1、Qatar 10 2024 The annual report on the most valuable and strongest Qatari brands April 2024Brand Finance Qatar 10 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 7Brand Value Ranking(USDm)13Brand Spotlights 14

2、QNB 15Interview with Heba Ali Al Tamimi,Senior Executive Vice PresidentMethodology 18Our Services 24Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance

3、,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standa

4、rds,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifying the financial val

5、ue of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe w

6、orlds leading brand valuation consultancy.For business enquiries,please contact:Savio DSouzaSenior DFor media enquiries,please contact:Penny ErrickerGlobal Press EFor all other enquiries:+44 207 389 ForewordBrand Finance Qatar 10 4David Haigh Chairman&CEO,Brand FinanceBrand valuation helps companies