电通（Dentsu）：2025年亚太地区媒体消费态势研究报告（英文版）（36页）.pdf

1、 2024 dentsu|all rights reservedASIA PACIFICFebruary 2025Media Landscape SnapshotMedia Landscape Snapshot|January 2025About this reportThe Asia Pacific Media Landscape provides a high-level yet comprehensive view on ever-evolving media consumption habits and digital trends that are likely to stick.T

2、he APAC snapshot reveals the typical consumer in the region,covering channel,category and high-level customer journey observations.This report employs data from multiple tools and sources in 14 countries within APAC.For a deep dive into media consumption trends with your category or market,please co

3、ntact your client partner or email at 2This report may contain information(including graphs,figures,illustrations)drawn from third party sources.Nothing herein should be construed as a representation on behalf of such third party sources by dentsu.Where information from a third party source has been

4、 used to illustrate a point in this article,the source has been cited in either the footnote or in the endnotes.Readers are advised to review the terms and conditions applicable to such source for any affirmations or representations on accuracy of the information.Media Landscape Snapshot|January 202

5、5ContentsDemographicsAPAC Trends Snapshot and OverviewCategory Trends and Consumer Journeys45133Nothing in this report is intended to be or should be construed as an endorsement or promotion of AI,generative AI(GAI)including of any particular AI or GAI tool by dentsu.Readers should undertake their i

6、ndependent assessment(including from a legal and ethical perspective)before using or advising on the use of any of the foregoing.Please also see our terms and conditions linked at the bottom of this page.Media Landscape Snapshot|January 2025Total Population in APAC:4,470 millionTotal Population in S