品牌金融（Brand Finance）：2024年菲律宾品牌价值30强报告（英文版）（44页）.pdf

1、Philippines 30 2024 The annual report on the most valuable and strongest Filipino brands April 2024Brand Finance Philippines 30 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4Alex Haigh,Managing Director,Brand Finance Asia PacificRanking Analysis 7Brand Value Ran

2、king(USDm)18Brand Spotlights 19Jollibee 20Interview with Ernesto Tanmantiong,President&CEOBPI 25Interview with Jose Teodoro TG K.Limcaoco,President&CEOMethodology 29Our Services 35Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and vi

3、sual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted st

4、andards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors

5、and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bo

6、ttom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancy.For business enquiries,please contact:Alex HaighManaging Director,Asia PFor media enquiries,please contact:Gayathri Saravana KumarMarketing Director,Asia PFor all other enquiries