欧洲旅游委员会（ETC）：2025年春夏季欧洲境内旅游舆情监测报告（英文版）（49页）.pdf

1、Spring&Summer2025 Monitoring Sentiment for Intra-European Travel Travel IntentionsPage 08Planning DetailsPage 32Travel ConsiderationsPage 42MethodologyPage 47Highlights&RecommendationsPage 03ContentsResearch highlightsWAVE 21 This report monitors intentions and short-term plans for domestic and intr

2、a-European travel.It is the 21st update since the series began in September 2020.The findings are based on data collected in March 2025 from respondents in 10 key European markets,focusing on their travel plans between April and September 2025.TRAVEL INTENTIONS72%of Europeans plan to travel by Septe

3、mber 2025,down by 3%from the same period last year.The 55+age group is the most eager(80%),whereas Gen Zs travel intentions have dropped to 54%(-10%).66%of Europeans are planning leisure trips over the next six months(-8%),while a notable 11%intend to travel for an event(+3%).Intra-regional travel r

4、emains Europeans top choice:32%plan to visit a neighbouring country,and 28%prefer a non-neighbouring European destination.61%of Europeans plan to take multiple trips from April to September,up 4%from last year.Over half(52%)of Europeans intend to spend their next holiday in just one city,while 37%pl

5、an to explore multiple places within the country they will visit.Well-established tourist destinations attract 53%of travellers ahead of the peak travel season.35%will opt for less popular tourist destinations,and 13%plan to escape to off-the-beaten-path locations.Southern/Mediterranean Europe is st

6、ill the most popular region(41%),though interest has dropped by 8%,possibly due to rising temperatures.Comparisons vs a year ago(April 2024)TRIP PLANNINGHalf of Europeans(50%)have already booked their next holiday.This spring and summer,Europeans plan for longer stays and higher budgets:42%intend to