易车：2025“大家庭车”消费热潮还能持续多久：中国购车用户家庭收支洞察报告之支出篇 （英文版）（27页）.pdf

1、Insights on Household Income&Expense of Chinese Car Buyers Expense(2025)TengYi Research InstituteHow Long Will the“Large Family Car”Love Affair Last?AuthorsDirector/Chief ALijun ZhouIndustry AYing GaoIndustry ABenya ShiConsumption categorization:this report,by focusing on the“usage”angle,breaks down

2、 primary consumption expenses of Chinese car buying families into five categories:basic,extended,enjoyable,upgrade and guaranteed.Basic consumption focuses on consumption of daily life necessities including eating,living,mobility and other types of essential consumption,and represents the consumptio

3、n 1.0 era;extended consumption focuses on elevating basic consumption with better quality consumption for life and work convenience,representing the consumption 2.0 era;enjoyable consumption focuses on elevating spiritual value by pursuing more fun and beauty,paving a new consumption path along with

4、 basic and extended consumption and together establishing short-term consumption fundamentals,representing the consumption 3.0 era;upgrade consumption focuses primarily on education including nurturing of children and self learning,which is conducive to improving long-term consumption capabilities,r

5、epresenting the consumption 4.0 era;guaranteed consumption primarily focuses on medical care and taking care of the elderly,a basic guarantee whether other categories of consumption can remain sustainable,representing the consumption 5.0 era;Definition:primary consumption expenditure in this report

6、denotes expense for consumption of items that account for 15%or more of total household expenditures,primary consumption expense distribution denotes distribution of share of car buying families with consumption item expenditure of 15%or more;Research value:spending power decides car buying power,ho